LAUNCH: WESTFIELD
100 YEARS OF FASHION
There is no better way to launch the long-awaited birth of a shopping centre than this.
The new Westfield, Stratford, East London, cannot put a foot wrong with their amazing opening campaign, where two dancers frolick through 100 years of fashion in 100 seconds! Sporting the very best of ten decades worth of style, the pair danced the years away in sixty different outfits -from turn of the century tailored suits capped off with bowler hats, Fifties gingham frocks and Seventies hippie-tastic flares, to Eighties plaid slacks teamed with punk rock leather.
Created by The Viral Factory and directed by Jake Lunt, the short film was shot in four separate locations in the Eastern part of the capital, all of which depict a real sense of early London life.
Having lived in East London in my yay day, I personally cannot wait for Westfield, Stratford to open its doors. The wallet’s in hand. The countdown is on. Let the fun begin!
The new Westfield Shopping Centre in Stratford, London, UK, will open on 13th September 2011. Brave the queues and check it out. Happy shopping!